Views: Does your bank have Customer data pollution ?
Over the last three years, any bank i met up with irrespective of the region, size, how tech savvy the bank is, or if the bank had a data warehouse or an enterprise CRM; all had a common concern 'The challenge is clean customer data' . Essentially, since most banks operate on a silo mode, the customer information gets defined in different places to varying levels of data quality, leading to a 'Polluted customer data' from an enterprise point of view. This is a concern for all banks going in for any new enterprise solution since interfacing and data quality is an issue. The question is 'how do you identify and link up the related customers defined at various business silos'? This answer is in the quality of customer data and the available parameters. In some countries regulations have played their part in the solution by implementing KYC (countries like India now lay a lot of emphasis on KYC) norms. With KYC, linking up customers is possible using parameters like...